Jamie Apologises

Lucifer_666 · Jamie Apologises

I read this on Digital Spy and it just shows that when it comes to money it doesn't really matter what hard beliefs Mr Oliver has he'll back down if its going to cost him

Just adds to my sizing up of the chief and how I think all these apparent crusades he undertakes have real self serving motives underneath....

Jamie Oliver has apologised to every member of staff at Sainsbury's after being accused of criticising the supermarket.

The celebrity chef reportedly went on the offensive after representatives for the supermarket refused to take part in a debate about selling battery-farmed eggs and chickens.

However, Oliver, who is paid £1.2 million per year to appear in the Sainsbury's TV advertisements, has now insisted that his comments were taken out of context.

As well as apologising to 150,000 staff members, he also wrote to the supermarket's chief executive Justin King.

"It was great to talk to you this morning though I wish it was in different circumstances," the letter to King said. "I am happy to confirm what I have said on several occasions: that Sainsbury's has the most to be proud of on this important animal welfare issue.

"I would not have continued working with Sainsbury's for so many years if I did not believe that you were showing real leadership."

Mr. King insisted that he had not put pressure on Oliver to distance himself from the remarks.

http://www.digitalspy.co.uk/showb...ologises-to-sainsburys-staff.html

I seen him this morning on the BBC and he was given a fairly tough interview I thought mainly because as the presenters said they had so many emails of people unhappy with him crusading again ...lots complained that they thought it a bit rich him coming on telling all us that we should spend more money when many can't afford it. I also laughed when they read out one email to him from Ian I think basically saying 'here was Oliver again.... after annoying the hell out of us with school dinners which after it fails miserably he abandons it and moves unto this'

..Of Course Oliver got annoyed and I thought a little flustered by this saying Ian was completely wrong and answers it by putting all the blame of school dinners on the Government's door. Many in emails also voiced what I had said earlier in this post about him changing stance once his pay was threatened

Madamhoney

I hate the man!!!!

On another forum I'm on I started a thread about what you'd like to do to celebs you can't stand and he was my first victim!!!

Lucifer_666

Well Honey I share your loathing of him....I think the guy needs to be brought down a peg or two..he needs to know pain...I think those eggs and chickens should be put firmly up his ass pukka style

Madamhoney

I agree with the programme I just can't stand him personally. That stupid chirpy cockney voice ARGH!

Lucifer_666

I didn't watch the programme Honey but for me Oliver kind of loses all credibility when he starts complimenting one chain who is paying him big money and criticises others ,,,,hey who am I kidding the guy never had credibilty to me

Madamhoney

I didn't watch it either but I know what it's about. Like I said, I don't need persuading, I've been veggie for over 15yrs. I think the message is the important thing, not who delivers it. Though I suppose it does seem hypocritical. Should've stuck with HFW.

RP

I dont like him either, as Ricky Gervais called him on the show, 'your a mumbling Essex Twat' but I do admire him for using his status to help get an important message accross. As for the argument of not being able to afford free range chicken it was interesting that in both shows the people who were saying this were grossly overweight, clearly not short of food in the house. £2 more for a decent chicken is hardly breaking the bank, just dont eat it so regularly and have a conscience ffs when choosing your weekly shop. Its a shame that both shows were not done by Hugh as he is a decent bloke and not near;y as irritating. I do find it very annoying that JO still works for Sainsburys, but its true that of the main supemarkets they are leading the way ( along with Waitrose ) in promoting animal welfare, also its easier to influence change when you have a link to the company, and why not get paid a stack load at the same time

however to apologise like that seems very much like a suck up, the show presented facts and nothing more, if the supermarkets were not so scared of what was being said they would have chosen to attend or speak to the programme, the absence of several supermarkets especially Tesco proved how little they care. I for one will be spending as little money as possible at Tesco from now on. Their attitude during both Hugh FW and JO's shows has been pretty disgracefull.

Lucifer_666

I find it hard to admire him mate...as I think its all about keeping his profile up or at least a hell of a lot of this is.... I don't see him as this selfless character who sees an injustice and must do everything to correct it... in my opinion its more like he's been getting advice from pr people and between them and himself they are coming up with these crusading ideas that he know will hit the right bells with certain groups of people. If you even look at school dinners....it has more or less failed...loads of schools have dropped it and there has been huge reductions in children now eating the dinners not to mention the money down the drain...and because of this Oliver has completely now tossed it aside and in fairness I'd say he is following pr advice...these things are only useful to him when they work, when people see it as a good thing and then associate him with that good thing. I also have to take issue with you Red on the roundabout assumption that its the overweight who are either tightfisted with their money or who are poor (why do people always have to attack the fat?...I'll never understand it

) and I know you will say that you are just saying what you saw or as you read it and it was two overweight people on the separate shows and thats fair enough bud but I wonder if there were two very skinny people would that have been noted or if they were both black people or both women? I'm telling you climate change is being blamed on the fat next?

. The truth is the money issue may not concern someone like millionaire Jamie Oliver but I'm sure it concerns all those struggling to make ends meat or meet

no matter what the size of the people
As for the whole animal welfare thing I never understand the meat eaters point of view on this and that goes for Oliver and all the other chiefs. Now I'm practically a vegetarian I'm not fully because the very odd occasion I do eat meat simply because there is alot of meat I like but what usually puts me off is the thoughts that it was an animal before.... now that may sound silly to some but it was something that was always with me from a child when I first learned that thats where the sausage I had in my hand came from and is very much underlying my feelings that all animals who are used for meat are treated not particularly well and I definitely don't feel they have good lives before the slaughter

which sort of takes me back to Oliver and apparent animal rights for these chickens and whether they get their 39-day life span with natural light and clucking around or kept in a barn. Does it really matter? By the end all their throats are cut anyway while suspended upside down so they are well bled before going into the scalding water to make it easier for plucking hmmmm lovelyjubbly ..pukka

Of course its good to hear different views like yours Red my friend

...we just disagree on this

RP

lol, cant agree on everything

Lucifer_666

How true bud (

mainly due to getting man kissed

)

Madamhoney

Lucifer_666

What are you on about with the killed humanely bit Honey?? All their throats are cut while suspended upside down so they are well bled and then placed in scalding water...that happens no matter whether they are free range or not...there is nothing humane about it IMO? And I'm sorry but whether they get 39 DAYS roaming about outside or not is something I don't lose much sleep over. I also find it hard to believe that the conditions are that bad...after all these bigger mass producing places would more than likely have to follow a health and safety guidelines quicker than some small farms so I seriously doubt animals are crippled or many are cramped into one tiny little box...maybe abroad but not in the UK and if this is the case (though I know it ain't) Oliver and co are fighting the wrong battle and people and they should be improving animal and food safety guidlines through the Government or likewise organisations not by getting onto the normal small buyer of the products

Madamhoney

That is why programmes like this are needed because there are ignorant people like you around who think they know what they're talking about when they obviously don't! Chickens ARE kept in cramped cages, you should watch one of these programmes for yourself and see the disgusting conditions they're kept in. But then you obviously couldn't care less seeing as they're just chickens!! I don't know why you made a point of saying you're practically veggie (there is no such thing!) trying to make out you have a conscience when you so obviously don't!!

Lucifer_666

Get off your high Horse Honey!!
For a start I didn't say I was practically a vegetarian to let anyone know I have a conscience or not..... I said it simply because its true and because I'm more concerned about the deaths of these animals and their short lives than I am about whether some live inside or not for 39 days.

I'm also not convinced that their kept in such bad conditions I think there is a very strong possibility that people were given the worst case scenario on that show ...erm....you didn't watch either??

Think of me as uncaring if you so wish if it makes you feel better but the truth is if these conditions are as bad as suggested You Oliver and all these others are fighting the wrong crowd.....you should be looking to change animal rights and safety guidelines through the law but that has not happened which sort of compounds even further what I am saying

Madamhoney

Luc, I've been involved in animal rights since I was 18yrs old, I don't need to watch these programmes because I already know about it. Admittedly I don't go on pickets anymore but I know what goes on. Particularly as friends of mine are still very actively involved. You just believe what you want to believe. And as for the authorities not changing things, progress is very slow because you're dealing with a lot of money here and the government already subsidises farmers.

If we went back to people paying more and having things as luxuries rather than getting things as cheap as possible then there would be a lot more leverage. As it is, people are too greedy and selfish to pay a little bit more for chicken once a week, and after all, who cares if a chicken is shut up in the dark in a cramped wire cage for 39 days?!!

Lucifer_666

Honey I'm sure you do have a load of knowledge on the subject but even you must concede that if this is true.... that Jamie Oliver and Co are fighting the wrong people!!...... they should be going after the health and animal safety crowds within government to get laws changed....not wasting their time trying to get people not to buy cheap food (which will never work) but it does make me seriously wonder are the conditions that bad? And I'm the first to have sympathy for animals who are set for the slaughter but you, Oliver and others make it sound like these Chickens are the only ones treated cruelly? I wholeheartedly disagree ...

But whats really being said is that all of a sudden because Jamie Oliver has pinpointed the chicken's plight I'm uncaring or heartless if I'm not completely behind it ....crying....I just think there is more important things to worry about ......

RP

The animals really are kept in very bad conditions, I have seen a number of programmes on this matter going back years, before JO and co got on board. The Battery hens cannot usually walk properly as they are unable to move properly in their cramped cages and suffer severe feather loss, burned feet from the amonia of living in their own waste. They really are horrific conditions. Its the equivalent of sticking 20 humans in your average size lift and saying right, live in here for the next 30 days, by the way you will be eating and drinking in your own crap and piss.

You do make a good point about the government Luc, they could be targetted more in order to change the laws. I was shocked to discover that under European Law from this year broiler house farmers will be legally aloud to keep even more chickens in the same size area, its quite staggering to imagine where they would fit them in. The trouble with the laws though is that they are so strict on any kind of animal rights protesters, you make a stand for something you believe in and you are treated extremely unfairly.

Lucifer_666

I just think Red the wrong people are being attacked here not that I was just looking there ...this has already being addressed in Europe and by 2012 battery cages will be done away with....which surprised me I have to admit simply because I know Jamie Oliver had to have known this before he started his campaign.....I'm even more convinced now it was a huge pr stunt

RP

I would like to see JO cancel his contract with Sainsburys and donate all the money from his last pay cheque from them and donate it to the RSPCA to use towards the funding of their Freedom Farming campaign.

Lucifer_666

I'd like to see that too mate.....in fact all the money he has ever ewarned from them ...... but really its wishful thinking I feel on our parts

Catnapper

This campaign seems to be having an effect already. It was in the paper today about a catering manager at a school where they've implemented JO's healthy eating campaign. Apparently, they're getting children asking if the chicken has been battery reared and he's saying that celebrity chefs should keep out of campaigning!

RP

Thats a good thing IMO,if kids start caring about where the meat comes from the parents will have to take note and eventually the supermarkets. I was in Tesco earlier and they had no Free Range or Organic chicken, initially I thought maybe they had sold out due to recent hype, but the section that normally has the free range section was just rammed full of standard chicken along with about 20 other shelves, good to see Tesco giving its customers some choice. Rather than rise to the challenge they just take away the option so they can keep flogging there moral free meat.

Lucifer_666

Lucifer_666

Its amazing the more I look into this the more I'm convinced that this is all about building certain people's profile namely Jamie Oliver's but as always everyone is entitled to their own opinion and I am fully aware that I have not got the monoply on what is right or wrong but I do think its only fair that people hear the other side (they are not presently) and rest assured there is another side to this ..Oliver and Co through the media would have society believe that what they are saying is the only truth but read this from the British Poultry Council unfortunately their voice is only a mere shadow when the media machine starts motoring

Madamhoney

Surely the point of the programme should be the chickens not Jamie Oliver!!! I don't give a shit about him or whether he's doing it to raise his profile. I care about animal welfare. And of course it's not jsut chickens that are at issue, but it's a start! If they had a programme on advocating free range everything the message could be diluted and people will think 'oh stuff it I can't be arsed!' Slow steps are needed to persuade people to change. And personally, I don't think they're targetting the wrong people. Animal rights groups have been targetting the government for decades, these celebrities are using their position to bring the message to the public. Consumer power is massive. If people refused to buy battery eggs and products containing battery eggs and demanded more free range products then the industry would have to do something about it. Look at all the organic produce you get in shops these days as well as a fairtrade section.

You may think it's pointless because you think people would rather eat cheap food than do the right thing, but what's the harm in trying? There will be some people out there who aren't aware or who never even consider the way their food has been reared. Bringing awareness to the public is giving them the information to choose.

I don't doubt for a minute the majority of people won't care. That is why I dislike the majority of people and why I consider them worthless crap. They'd better hope I never get a terminal illness cause I'll be taking them with me!!!

Lucifer_666

Apart from the bit about Jamie Oliver Honey...did you read the statements made by the BPC and NFU? They are basically saying that this whole chicken thing is wrong and that battery cages do not operate in the UK.
And even if they do somewhere I found out yesterday that the European Parliament have already decided to define law to completely erradicate them anyway......In other words this was exactly the reason the chicken issue was chosen by Oliver and Co. They knew that the UK would have to further define its laws on this issue within this period (probably the next two to three years) to keep in line with Europe law and of course Jamie will be there to claim the credit for something already decided upon. This was also the reason he didn't attack the laws or government here and went after consumers

But if you want to continue Honey thinking that chickens are extremely badly treated now because these programmes and the media machine is telling you so thats up to you but I do think there is reason to doubt it

Madamhoney

I got the impression they were saying they don't operate for chickens used for meat.

Lucifer_666

I find it quicker to believe a crowd that are independant than Jamie Oliver and his media wagon thank you very much...you see I am not up against an animal activist here Honey I am up against Jamie Oliver there is a huge difference my friend.

Why are you so quick to throw what they say aside?

Madamhoney

Because as I say I've been involved in animal rights for half my life and one of the things we've campaigned for is to get rid of battery hens. I only eat products that have been approved by the vegetarian society, if there are battery eggs in they won't get approval.

Why do you think it is that in a supermarket there are free range eggs, barn laid eggs and stacks of others which are really cheap? Because they're from battery hens.

Do you think Hugh FW is also a media whore? Because I doubt it somehow.

Lucifer_666

I think this raises his profile Honey more which suits.....

And even if the egg laying birds are in battery cages Honey..... This is already being done away with....European law have already decided to have this implemented before 2012.... but wait till you see the UK will incorporate this in order to keep up with Europe but Jamie and Hugh will claim it as a victory on their part.....

In a way it was rather vclever to select this particular issue but caring about the animals it ain't

Catnapper

Did you see that JO got into bother for serving battery eggs in his Cornwall Fifteen restaurant?! Seems they advertise their eggs as free range but when their regular supplier couldn't fulfil the order they bought from another supplier........someone noticed the eggs on the worktop in the restaurant and the eggs didn't have the ID code for free range. JO's fuming about the mistake and has said "that heads will roll"....

Lucifer_666