Lucifer_666 Site


Joined: 27 Jul 2007 Posts: 10319
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Posted: Thu Aug 16, 2007 4:02 pm Post subject: Big Brother crowd want to get into games |
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Famed for Big Brother and Deal or No Deal TV shows, production company Endemol is now eyeing up the videogames market.
The company, however, states that it has no plans to move into full videogame production or developing in the near future but would like to partner with publishers on future projects.
"As we move into the digital distribution of content and the growth of services like Xbox Live and the digital distribution of games, we see that as quite an interesting outlet for our video-based content alongside games on the same platform," said Peter Cowley, managing director of digital media for Endemol UK.
"Xbox Live could be a great revenue earning distribution platform at some time in the future.
The firm recently partnered with Electronic Arts to create an online social network experience called Virtual Me, but says moving into the gaming market as a developer or publisher could be sometime away.
"I think that's a long way off if we were going to get there," said Cowley.
Are we going to get Big Brother the video game now? 
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